2020 Smartphone Market Report

August 01, 2020

As expected, the global smartphone market took a hit in early 2020 due to the coronavirus. Even as usage increased, the prevalence of the virus in China caused a major shockwave to hit the smartphone manufacturing industry – most of the components and the phone manufacturing itself occur in China, where Covid-19 first emerged, causing manufacturing plants to shut down, albeit temporarily. 

However, there have since been several bright spots in the markets that show that the worldwide prevalence of smartphones protects the industry – especially in a pandemic that requires people to connect digitally instead of in person.

In China itself, smartphone sales doubled in the second quarter of 2020, once the wave of Covid-19 cases began to ease. The lockdowns meant to control the virus also eased, allowing workers to return to work and manufacturing to resume.

Although most smartphone manufacturers saw a dip in sales, Apple was an exception. The producer of the iPhone saw 25 percent growth in sales, shipping 45.1 million phones to users around the world. The iPhone SE – Apple’s most affordable smartphone – accounted for 28 percent of sales. The iPhone 11 was the top seller, snagging 40 percent of iPhone sales worldwide.

Even in the midst of shutouts by the U.S. government, Huawei gained ground, outpacing Samsung in the second quarter of 2020 as the top selling smartphone manufacturer in the world. This is due to the fact that Huawei’s largest market is China, which was the first to recover from the aftereffects of the coronavirus. Huawei’s surge in sales indicates that other hard-hit markets will recover, too, as soon as Covid-19 cases diminish in the U.S. and other hard-hit markets.

All of this is great news for smartphone retailers. Smartphone buyers need smartphones plus the accessories to use them: bulk protective cases, headphones, chargers and more. Contact Issoy, Inc. today to learn more about wholesale prices on our inventory.