5G Sales Grow, Even Amidst Pandemic Lows

October 18, 2020

Despite lower overall sales numbers within the smartphone market in 2020 due to the coronavirus pandemic, 5G sales are on the rise.

According to Counterpoint Research, 5G models only made up 1 percent of the U.S. market in 2019. In January 2020, sales for 5G had bumped up to 3 percent. Yet even with the challenges in supply and demand due to Covid-19 quarantines and illness, 5G-compatible smartphones made up a whopping 14 percent of all U.S. smartphone sales during 2020’s third quarter. 

The numbers are expected to continue to grow. Apple is slated to release the iPhone 12 on October 23; the newest iPhones will boast 5G compatibility, which is expected to increase 5G market share even more. Apple is estimated to have a hold on 40 percent of the U.S. smartphone market. Overall, analysts expect this will result in a total of about 20 percent of the market going to 5G compatible phones in 2020.

Even before Apple launches its newest iPhone, the Samsung Galaxy S20 plus 5G has already shown large popularity. As more 5G-compatible phones hit the market in a variety of price points, it will make it easier for more U.S. consumers to buy in to the newest innovation in both speed and quality communications.

“Now, with devices entering the sub-$600 price band, 5G is becoming more accessible and attainable for consumers," said Research Analyst Maurice Klaehne. 

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