A Comparison of Home Assistants

January 22, 2020

When it comes to picking an automated home assistant, consumers will likely choose between three of the major contenders: Amazon’s Alexa, Apple’s Siri and Google Home. For someone who’s not aware of the advantages of having a home assistant, they may not seem like they’re worth the time and money to either purchase or learn how to use. However, anyone who has ever wanted to change the music while their hands are full with cooking dinner, or wake up the kids without going upstairs, or even add a reminder to their calendar without getting in a wreck while driving, can recognize how helpful it is to be able to verbally make a request that will be followed without any pushback.

For retailers, knowing some of the differences between smart assistants can help sell not just these devices, but also to help customers purchase other smart home products and Internet of Things (IoT) devices that will integrate seamlessly with their assistant’s capabilities.

First of all, the three most used home assistants featured here can all do a number of useful tasks, including ordering groceries, helping to find a lost or misplaced phone, and put the kids to bed. In addition to these types of tasks, each assistant has their own flare and abilities.


Amazon’s Alexa has been designed to seamlessly pair up with all of a customer’s Amazon account subscriptions: it can play music from their unlimited music subscription, purchase goods using the credit card saved in their account, and play radio stations that stream online. Instead of answering to just “Alexa,” this home assistant can be programmed to also answer to “Echo,” “Computer,” (for all those Star Trek fans out there) or “Amazon.” Perhaps best of all, customers can pay $1 for the privilege of having their Alexa answer them in Samuel L. Jackson’s voice.

Google Home

Google has been taking their home assistant to the next level. It answers to “Hey Google,” “OK, Google,” and “Hey, Boo Boo.” It also has a longer attention span, allowing it to take up to three commands at once, such as “Hey Google, dim the lights, turn on my bedtime playlist and check the weather tomorrow.” Designers have worked hard to make it more personable, with a more developed personality. Users can choose one of 10 different voices or accents, including John Legend and Issa Rae. It’s also more likely to understand and accurately reply to questions and commands than the other home assistants. And now Google Home can translate from one language to another, or provide the translation of a word in another language. 


Although Apple’s Siri only responds to “Hey, Siri,” she’s got a lot going for her, too. She also translates text from one language to another, can schedule a wakeup call, find movie times, tell a bedtime story, check email, the weather and sports information. She’ll also flip a coin or roll a die if users need to break a tie or need help making a decision.

Now that you can tell your customers what their home assistants to do, it will be easier to help them decide what products they need, based on whether their smartphone operating system is Android or iOS, or whether they already own Amazon’s Alexa.

Need help finding the best smart home products to pair with the smartphones you sell? Contact Issoy today to learn more.